Leadership

Servant leadership for marketing excellence

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object podcast, he...
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The Whole Marketer Ep104 - Marketing Leader's Code with guest Gareth Helm

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.   Abby’s guest in this episode...
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Integrity, hard work and resilience

Integrity, hard work and reliance  These are the words that stand out when I reflect on The Marketing Society’s annual lecture with Amanda Blanc, CEO Aviva.
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Branded podcasts and capturing a benevolent audience

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their captive attention...
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THINK EQUAL podcast: Leanne Foy meets Mohammed Ismaeel Hameedaldin

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai Mohammed shares...
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AT&T's Zach Doty on the Pi-Shaped Talent that Gets Results

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their organisation...
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Adidas, Man Utd and that £900million bet - Unofficial Partner

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands. So the new £900million, 10 year deal, signed recently, has...
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Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of...
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Uncover the power of a good marketing strategy brief

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her shiny...
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