Leadership
Servant leadership for marketing excellence
Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object podcast, he...
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The Whole Marketer Ep104 - Marketing Leader's Code with guest Gareth Helm
Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.
Abby’s guest in this episode...
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Integrity, hard work and resilience
Integrity, hard work and reliance
These are the words that stand out when I reflect on The Marketing Society’s annual lecture with Amanda Blanc, CEO Aviva.
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Branded podcasts and capturing a benevolent audience
Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their captive attention...
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THINK EQUAL podcast: Leanne Foy meets Mohammed Ismaeel Hameedaldin
This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai
Mohammed shares...
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AT&T's Zach Doty on the Pi-Shaped Talent that Gets Results
People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their organisation...
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Adidas, Man Utd and that £900million bet - Unofficial Partner
Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.
So the new £900million, 10 year deal, signed recently, has...
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Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones
In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of...
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Uncover the power of a good marketing strategy brief
In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her shiny...
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Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.
How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet...
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