Leadership

How food & beverage brands can make the most of the rising trend of functional nutrition

Functional nutrition has become a huge focus for consumers and organisations alike, and food and drinks companies can have great results by looking at how...
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The Whole Marketer Ep77 - Marketing capabilities with guest Denise Dewar

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who...
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Embracing responsible technology with Claire Graves of The Webby Awards

According to Claire, as audiences become more aware of their impact on the world and more focused on purpose, brands need to follow suit if...
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Eco-Anxiety - The Courage to Stare Down the Truth, See the Good and Make it Grow - with Rob Harrison-Plastow

“Everything is completely interconnected - we’re not separate from nature, we are nature.” It’s fair to say that Gemma and I were on a bit...
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Being real for better marketing with Lenovo's Alexandre Blumenthal

Most brands are too caught up in their marketing claims and fail to see that consumers don't believe them, or pay attention to them anymore...
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The Evolution of Brand Engagement with EY's Sarah Bogue

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement...
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Everyone is Important! with Greg Reed

Greg Reed, is CEO of Places for People, the UK’s largest social enterprise - managing assets of nearly £5 billion, with a national team of...
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Why CMOs are moving on when they should be stepping up

As marketing leaders stay in their roles for shorter and shorter periods, turnover of CMOs is becoming an issue – but a shift in mindset could reverse that trend.
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Why being adaptive matters in marketing

Sally Bos, Executive Marketing and SDR Director EMIA at Hexagon Asset Lifecycle Intelligence, believes in openness to change and adaptability above all else. On the...
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Create better marketing through authentic storytelling

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to...
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