Leadership
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We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today
Read NowThe Whole Marketer Ep121 - Psychological Biases with guest Richard Shotton
Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better...
Listen NowSwitching from radio to digital through favourite content
Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...
Listen NowThe Whole Marketer Ep120 - Impact with guest Scott Morrison
Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. Creating impact is an important skill for marketers...
Listen NowWhy organisations need to align sales and marketing
Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative effectiveness...
Listen NowThe Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley
Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast. Gaining buy-in is a critical skill for marketers, particularly...
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Feeling the squeeze from CFOs?
Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny.
Read NowUnpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novell
“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather...
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Driving Societal Impact
In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.
Read NowUnofficial Partner - Cause and Effect: Sponsorship's Attribution Problem
Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports...
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