Drawing on decades in television, Maz Farrelly shared practical lessons on capturing attention, building memorable personal and brand identities, and embracing boldness over mediocrity. She encouraged marketers to use AI as a tool rather than a substitute for creativity, arguing that the brands and people who stand out are those willing to be genuinely different.

Maz Farrelly challenged marketers to think like television producers by making every pitch, profile and interaction clear, distinctive and impossible to ignore. The session showed that standing out requires more than polished messaging or AI-generated content: it means knowing what you want, communicating a memorable point of difference and deliberately giving people a reason to keep listening.

The Marketing Society is delighted to introduce a new strategic partnership between The Marketing Society and the MiniMBA - created to help you and your team build greater confidence, capability and impact in marketing.

Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key...