As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.

The 41st Marketing Society Global Awards brought our global community together in London to celebrate ambition, outstanding marketing and the stories that prove our profession drives growth.

We are delighted to announce the shortlist for The Marketing Society 41 Global Awards. Celebrating marketing driving growth.

Leo UK's latest PopPulse report looks at the influence of Gen Z and reveals rather than being fragile snowflakes they're the ones providing practical, everyday advice across households helping older generations navigate technology, finances, and modern life.

Member Interview with Anne Stagg, CEO, Digitas

An honest exploration of why many of the sustainability targets announced a decade ago have been quietly reduced or abandoned and what needs to be done now to redress this with insights from this great The Uncomfortable Conversations event.

“There it is again, that funny feeling”, sings Bo Burnham in his Netflix comedy special, Inside, lamenting the sheer oddness of our tech-drenched world. Well, buckle up because we are heading into more funny feelings as AI makes whole brands feel like Arial font rendered in 8K. An article from BBH London

Sannah Rogers reviews The Digital Day 2025 with an in depth appraisal of how Very successfully competes with the likes of Amazon and Shein using integrated digital and traditional media campaigns.

Q+A with Venya Wijegoonewardene CSO at Spark Foundry UK - her golden rules, her biggest influences and why she appeared at The Royal Courts of Justice.

Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.