Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality content in the UAE’s Year of Sustainability. The squad seeks to put The Marketing Society at the heart of the Sustainability conversation in the build-up to COP28 and lead the conversation for the industry.
Episode 5
In episode 5 of the Marketing Society’s Sustainability Squad podcast series the hear from Abdul Rahim Osman (15 years of experience in business and marketing in the financial services industry) and Vikram Krishna (co founder of Sacred Groves -a community interest company that protects natural habitats around the world). In this episode they explore all things about developing a purpose led organisation from inception, combining 30 years of marketing experience in financial services to making an impact on ESG, keeping creativity and how CMOs can navigate ESG.
The purpose of the podcast is to educate and inspire the marcomms community to drive change around sustainability and ESG, build case studies of great work marketeers have done in the region around ESG and demonstrate real life problem solving and creativity to influence stakeholder groups around better ESG principles.
The aim of the series is to empower the wider marcomms community to drive change in their organisations.
The series produced by Podcast Now, will cover topics such as: Sustainability and ESG Literacy, Creativity and Storytelling, Behavioural Science and case studies from leading marketeers in the region.
“We need people to communicate in a way that gives all of us an ability to move forward in a positive direction.”
The built environment – it’s a massive subject, a massive industry and a massive contributor of emissions, (buildings and construction are responsible for approx. 40% of global energy related and carbon dioxide emission). There is a lot of work to be done and the challenge requires collaboration, knowledge and action at scale.
We had the pleasure of talking to Brigette Clements, strategic lead at The Architects Climate Action Network (ACAN) and managing director at Lowkey Architecture and Developments. With both a technical and creative background, Brigette works with, “impact driven investors on projects simply, that I believe in, and that hit the highest metrics of sustainability.”
We wanted to explore the role ACAN plays and the work they do in trying to drive “change”. Brigette explained they have three main aims, 1) decarbonise now, 2) ecological regeneration and 3) cultural transformation. The focus of ACAN is across a broad range of issues, from the circular economy through to existing buildings and retrofit and climate literacy and professional standards. Big on action and output, their work delivers resources, knowledge and awareness across their network and beyond (you don’t have to be in the built environment to be a part of ACAN and their work).
With policies, trends and needs changing in the built environment faster than ever before, the need to be educated, aware and up to date is critical. But, as Brigette points out, it’s one thing sharing how great you are on social media, but, “nobody is really coming out to talk about their failures or their lack of knowledge which is something we need. We need to build on the knowledge of others, learn from the mistakes of others.” Something Brigette is challenging as it slows progress. And a common theme from many of our podcast guests - calling for shared, lived experience.
A highly complex industry we discuss the issues, the politics, the activism, the challenges and the opportunities. Brigette shares her knowledge, experience and views on what is happening and what needs to happen. A firm believer that communication and the stories we tell are some of the strongest tools we have, Brigette adds, “we are designers and we are problem solvers, we are thinkers, we’ve got all the tools around us, we’ve got a lot of knowledge, we just need a bit of energy and collective action to make it happen.”
Whether you’re a professional in the built environment or a citizen who lives in it, tune in to hear for yourself why it’s critical that we understand what is happening and take responsibility in driving progress towards a more sustainable future.
More information about ACAN can be found here. Where you’ll find information about their work and meet-ups.
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You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.
Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.
