Sustainability
Net Zero is Dead. It’s Time to Walk Away from ‘Sustainability’
Leo Rayman argues that traditional sustainability messaging has become obsolete and as marketers we should instead be reframing the climate transition as a massive economic and technological revolution.
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Uncomfortable Conversation: Why Transparency Is Key to Sustainability Strategies
An honest exploration of why many of the sustainability targets announced a decade ago have been quietly reduced or abandoned and what needs to be done now to redress this with insights from this great The Uncomfortable Conversations event.
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The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation
Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up...
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Understanding Scope 3 Emissions: A New Frontier for Businesses
As the importance of sustainability grows, the concept of Scope 3 emissions (indirect emissions from an organisation's value chain) deserves our attention, Richard Simpson explains why.
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Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery
“The more people bring AI in-house the better it will be for the environment”…
“You’ve got to spend the money to take advantage of the...
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The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space
“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability...
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The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability
Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to...
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The Changemakers Impact Conference | Review | Singapore
Monk's Charlotte Mceleny reviews the 2024 Singapore Changemaker's Conference and asks, can we have it all? Can sustainability and business growth exist together?
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The Changemakers Impact Conference | Review | Singapore
Diageo APAC's Elaine Tam reviews the Singapore's 2024 Changemaker's Conference taking us through the thought-provoking event anchored around the theme of impact, with speakers that weaved the theme into their personal stories, case studies and debates.
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The Changemakers Impact Conference | Review | England
The 2024 Global Changemaker's Conference was like jumping into a jumbo-sized plunge-pool of imagination, inspiration and innovation says Ozone's Jhan Hancock-Rushton in his review of a day that challenged his perceptions, ignited his creativity and left him buzzing with ideas.
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