Sustainability
Can Marketing Save the Planet Ep51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International
“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might...
Listen NowCan Marketing Save the Planet - Ep 50: Integrating ESG why it’s not a reporting challenge but a strategic challenge - with Professor Ioannis Ioannou
“The best companies look at their ESG disclosures as a type of social contract to tell the world, why they are here, what they are...
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Eight marketing trends every marketer needs to know in 2023
Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances.
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Make sustainable, diversity-driven advertising a reality with technology
With issues such as climate change, racial inequality, and corporate good being thrust into the limelight, it’s time that brands start listening to their audience.
Read NowCan Marketing Save the Planet? The Story So Far…
“Sustainability is making marketing exciting again…” Gemma and I are used to asking the questions on our Can Marketing Save the Planet podcast - but...
Listen NowStart Measuring your Marketing Carbon Impact Now with Jo Young, Managing Director at Unifida
“If you double your marketing budget, you don’t necessarily get double the sales because of diminishing returns, but when it comes to carbon emissions, doubling...
Listen Now‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen
Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it...
Listen NowFood Waste and The Sharing Economy - Driving Systemic Behaviour Change with Tessa Clarke, Co Founder and CEO - Olio
“Marketers have the largest job of the lives ahead of them. They have got to drive systemic behaviour change and move us collectively from this...
Listen NowHow Marketers Can Tell a True Story about Climate Change with Seth Godin
“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems...
Listen NowNo Awards on a Dead Planet - Marketing Activism - Gustav Martner, Head of Creative, Greenpeace Nordics
“Advertising can be important as it can make new ideas win and kick out old ideas – but campaigns aren’t trying to kick anything out...
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