MARKETING TRANSFORMATION 2023

The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

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The 38th Marketing Society Award Winning Case Studies

Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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The annual B2B marketing effectiveness barometer

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

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Marketing Transformation 2022

We explore three emerging strategic insights via the Marketing Transformation Triangle which we believe will guide you through your own transformation journey.

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2022 TMS Awards Commended, Tricor Group

The Global Marketing & Communications Team is led by Tricor Group Head of Marketing & Communications, Sunshine Farzan.

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Ignite: Growth Conversations

Created in partnership with Kantar, we brought together a group of 23 senior marketers to discuss how they are driving growth in their organisations. 

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2022 TMS Awards Commended, BT

This is the story of a market-leading, fabric-of-the-nation company that realised it had become too disconnected from the people.

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2022 TMS Awards Winner, CALM

Suicide should be considered a public health emergency in the UK, with 125 lives lost every week. Despite this, mental health is both hard to talk about and hard to understand.

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2022 TMS Awards Commended, Omobono & Mitsubishi Chemical Advanced Materials

Mitsubishi Chemical Advanced Materials is a global manufacturer of high-performance thermoplastic materials. 

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2022 TMS Awards Commended, Turtl

Could this research be deployed to make the mountains of content (thought leadership, case studies, articles, newsletters, pitch decks and more) produced by businesses every day more engaging, enjoyable and effective?

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