Case studies

Behind the Scenes: Grand Prix 2024

Find out more about the Grand Prix winner from The Marketing Society Global Awards 2024
Read Now

Behind the Scenes: Business to Business (Small and Medium)

Find out more about the winning entry of Business to Business (small and medium) from The Marketing Society Global Awards 2024
Read Now

Behind the Scenes: Campaign of the Year 2023

Find out more about the winning entry of Campaign of the Year 2023 from The Marketing Society Global Awards 2024
Read Now

The Marketing Transformation Report 2024

The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards
Read Now

The 39th Marketing Society Awards Case Studies

Behind the Scenes: Case Studies from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence
Read Now

Driving Digital: Smart's E-Commerce Revolution

smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms
Read Now

Banking on AI: BBVA's Digital Revolution

BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.
Read Now

MARKETING TRANSFORMATION 2023

The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards
Read Now

The 38th Marketing Society Award Winning Case Studies

Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence
Read Now

The annual B2B marketing effectiveness barometer

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 
Read Now