Case studies
Behind the Scenes: Grand Prix 2024
Find out more about the Grand Prix winner from The Marketing Society Global Awards 2024
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Behind the Scenes: Business to Business (Small and Medium)
Find out more about the winning entry of Business to Business (small and medium) from The Marketing Society Global Awards 2024
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Behind the Scenes: Campaign of the Year 2023
Find out more about the winning entry of Campaign of the Year 2023 from The Marketing Society Global Awards 2024
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The Marketing Transformation Report 2024
The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards
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The 39th Marketing Society Awards Case Studies
Behind the Scenes: Case Studies from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence
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Driving Digital: Smart's E-Commerce Revolution
smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms
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Banking on AI: BBVA's Digital Revolution
BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.
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MARKETING TRANSFORMATION 2023
The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards
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The 38th Marketing Society Award Winning Case Studies
Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence
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The annual B2B marketing effectiveness barometer
The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia.
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