New Year’s Day (NYD) is the most important day of the year for takeaways.

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

In the US, somebody suffers a heart attack every 42 seconds

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

When did you last think about your own death? Or what will happen to your body after you go?

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids.

KFC’s Dirty Louisiana burger was an indulgent beast.

This is the story of how a proposition and communcation idea born of a simple, untapped insight

As one of Britain’s largest car insurers, Direct Line believes it has a responsibility not just to its customers, but to wider society.

Searching for insurance is a bore. You don’t care who the provider is – they’re all the same, aren’t they?