The WW ASOS Christmas campaign had to help deliver £XM UK sales (confidential) whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy.

We’ve released a new piece of research entitled, ‘Families’, investigating the role of technology in the average UK family home.

The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share best pract

Chief Marketing Officers and CIOs must work more closely together than ever before to deliver relevant customer experiences.

Fire Kills is a Department of Communities and Local Government (DCLG) marketing campaign which aims to reduce the number of people who die in accidental dwelling fires in England.

This is a case study about how KFC got an audience to listen when they were ignoring new product news. And then prompted reconsideration of a brand firmly pegged as ‘Fried Chicken’.

Ferrari. Lamborghini. Even their names, written simply in black and white evoke strong emotions.

Improving value for customers In 2009 the UK Garden Centre Retail market was characterised at a chain level by undifferentiated retailers.

During the London 2012 Olympics, 12.5 million spectators and 25,000 athletes and officials were expected on the transport network, enough to bring London to a grinding halt.

Ofcom’s new Communications Market Report 2013 is a must-read if you are in media. This is proper research and is packed with positive news for TV.