Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.

In this report, brought to you by Accenture Interactive and The Marketing Society, we look at three insights to guide your transformation journey, drawn from our 2021 awards.

For the most important launch in Toyota’s history, we ‘flipped’ everything.

It’s hardest to make a brave new change in direction when everything appears to be running along nicely. But that’s exactly what Macmillan Cancer Support did.

This paper is the story of how we successfully retired Winston Wolfe, in favour of a new long-term platform ‘We’re On It’.

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a breakthrough moment of bravery.

Despite significant gains due to their recommitment to helpfulness, in 2018 Tesco were still trailing behind both their target and competitors when it came to trust.

London, and transport in London, are unique, with a unique set of challenges. The city is big, diverse, opinionated and wilful.

We lead from the from the front and live our brand values of farming, family, heritage, provenance and quality, with family at the heart of our marketing strategy.

It’s no secret that hospitality has been one of the sectors hardest hit by the pandemic. The McDonald’s business was no exception.