Event review
5 takeaways from Programmatic Pioneers
Programmatic savants from brands across Europe gathered in Twickenham this week for two days of intense debates and discussions surrounding programmatic best practices. The event was attended by a high number of brands who have in-housed the
Read NowThe future ain’t what it used to be
It seems like there’s never been a more precarious time to be a CMO. While average tenure has increased in the past decade, from 27 months in 2007 to 44 months in 2017, it can sometimes feel like a pyrrhic victory.
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Do we really care?
'Life is not about managing your time but managing your energy' and it’s abundantly clear where Pauls’ energy lies. He has made it his life mission to fight for people in our society and communities who are left behind.
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Will you leave the world a better place than you found it?
An invitation to a no-holds-barred conversation with Paul Polman was always going to be an illuminating evening… and he didn’t disappoint.
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Is our purpose fit for purpose?
Inspiring bolder leadership has been a rallying call from the Marketing Society for some time now. But my goodness, can Caroline Casey and Paul Polman knock the ball right of the park when it comes to inspiring truly courageous action.
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Uncomfortable Breakfast on Leading with Talent
The New York Hub of The Marketing Society held a compelling Uncomfortable Breakfast Leading with Talent at SAP”s stellar offices in the Hudson Yards.
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Future Leaders with Wire
The Marketing Society Scotland’s Future Leaders assembled at the Glasgow office of Wire to hear from the company’s founders, Pam Scobbie and Lee Beattie.
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Industry Insights with Brand Scotland
Cat Leaver, the Director of Brand Scotland, collaborates with several government departments. The hugely successful “Scotland is open. Scotland is now.” advert shows they value bold creative work.
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Go Big or Go Home
Kevin Chesters has just got back from the annual TED Conference in Vancouver. He's been asked a few times what it’s like and what he gets out of it...
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What is empathy without human contact?
SXSW. It’s often seen as the holy grail of adland conferences with two weeks full of tech, music, film, experiences and endless margaritas under the Austin sunshine.
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