Think piece
7 commandments of branded apps
Our smart phones have become almost an extended body part. I was once at a digital conference where 90% of the audience...
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Budget 2016: what marketers need to know
Chancellor George Osborne delivered his budget for 2016 in parliament today (16 March), a statement tempered by the fragile state of the global economy as he outlined a swathe of measures to help him balance the books.
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Marketing is not for Me
I was 16 when I created my first marketing campaign. It was for a French perfume brand called “Un Monde Nouveau” targeting teenagers.
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Mumstock 2016
The mother of all conferences is back and we're offering our members 20% off tickets.
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Pick your target
In my last blog I identified 4 factors which are critical for the success of any innovation project. This week, I’m going to look in more detail at the first of those – picking your target.
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Changing the Euro Narrative
By the end of 2014 I was getting mightily sick of the word ‘curation’. Nobody did any marketing, they just curated stuff.
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Why GoPro need to re-focus
GoPro recently posted disappointing Q4 results, with sales down 31% and a loss of $34.5mill. Ow.
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Using ‘BE Scaffolding’ to improve communications
At The Behavioural Architects we are often asked to redesign communications.
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Creativity for the Logical ones
Innovation remains high on the agenda for most companies in their quest for growth, and creativity is undoubtedly one of the core skills required.
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