Think piece

Human resilience: What your people need during COVID-19

During a crisis like COVID-19, people look to leaders for compassion, care and confidence in navigating the company into the future. We detail specific physical, mental and relationship needs workers have, based on our data. We share a checklist for immediate actions from the C-suite on the people front.
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COVID-19: Five new human truths

COVID-19 is the biggest global event—and challenge—of our lifetimes. As such, it is changing human attitudes and behaviors today...
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Is your programmatic working media actually working?

Where does the money go, and who gets what? This is the million-dollar question of Programmatic Supply Chain Transparency.
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10 tips to harness the power of brand-led design

I’m often asked about how to get the best out of creative teams when working on design and visual identity projects.
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Protect for Today, Build for Tomorrow

In times of uncertainty user behaviour constantly changes, because of this brands need to be agile with their onsite experience, to adapt to market conditions and meet the needs of their audience.
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The Walrus and the Carpenter reveal the new normal

Julian Boulding writes about the positive opportunities and benefits which our lockdown, social distancing and travel bans are bringing to us.
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Using AI to uncover the signals that matter

With an explosion in both the array of formats and breadth of dynamic creative opportunities across digital channels, the need to understand what’s working or not working and why is growing exponentially.
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New business in the time of coronavirus

Google can tell us a lot about our anxieties. ‘How long does coronavirus last?’ was the most searched term of last week according to Google Trends.
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We’re only human after all

Over the last month we have seen a wide spectrum of behavioural responses to Covid-19 in society, from the few who seem to just ignore all advice to those too scared to leave home.
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COVID-19: Lessons from China

China began the COVID-19 crisis earlier than the rest of the world and is now starting to edge its way back to a new normality of existence.
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