Think piece

How much do you bend the law?

It can be all too easy to simply forget to pay a fine or penalty ticket.
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MENA Effies and The Marketing Society

We're delighted to be partnering with the ninth edition of the MENA Effie Awards (Effies), who have recently announced their expert panel of judges, which includes 147 sector leaders who will be judging thousands of entries to select the most effe
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The Marketing Society invites you to Sleep in the Park

...with Liam Gallagher, John Cleese and Sir Bob Geldof on December 9
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What football can teach innovators?

So are the sports pages the first place you should look for tips on innovation?
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The Insight Sculptor

They are in documents, presentations and corridor conversations. Self-important little things that strut around thinking that they hold the key to life and the universe.
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Sweating the SWOT

Most people reading this piece will have heard of SWOT analysis,
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Why the Dunkin' Donuts name change is too little, too late

Dunkin’ Donuts recently announced it is considering a change to shorten its iconic brand name.
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Do brands know what’s trending locally?

Nearly one-third of the world uses social networks regularly, and a 2017 study by Mediakix found that the average person will spend more than five years of their lives on social media.
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More make up than sense

The beauty industry offers Copywriters the ultimate exercise in creative writing.
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Dance baby dance

I call this scenario “Dance Baby Dance” – imagining that they are firing bullets at my feet and thus forcing me to dance.
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