Think piece

Brand building in India – strategic imperatives

India’s beauty and attractiveness lies in its complexity and diversity.
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Facts alone aren’t enough to change people’s minds

Shortly before the 2016 US presidential election, a nuclear bomb hit the Trump campaign. A video showing Trump making sexist remarks about women was leaked.
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The Usual Suspects

“When your values are clear to you, making decisions becomes easier”  Roy E. Disney
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Does the marketing industry have a marketing problem?

Attracting and retaining talent in an era of exponential change is a global challenge...
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Marketing Leader of the Year 2017 Poll

Presenting the shortlist for The Marketing Society Marketing Leader of the Year 2017.
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Marketing Society Fellow Mark Price, releases new book

Marketing Society Fellow, Mark Price releases new book 'Fairness for All : Unlocking the Power of Employee Engagement'.
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Why China is ripe for semiotic insight

China is as large as it is complicated, and it is studied as much as it is misunderstood. I
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Being National Geographic in the era of Trump

Purpose’ is one of the defining marketing buzzwords of our time.   With populism on the march across Western Europe, Donald Trump in situ at the White House, and dubious regimes flourishing around the world, bran
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Talk, don’t talk, walk, don’t walk

If you’ve read the marketing press recently you probably have the impression that every brand has a ‘purpose’...
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Understanding the art of modern copywriting

Reports of the death of the copywriter in the digital era are greatly exaggerated.
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