Think piece
Planners and account handlers, here's a little feedback on feeding back
If you work in a creative agency the chances are that you spend a lot of time in creative reviews. You know the ones I mean.
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Rejection. Evaluation. Planning. Attack.
Many may think that because I got my dream job at an early age I have never experienced rejection.
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No, no! Adventures first. Explanations take a dreadful time.
In our last post we described the power that can be brought to story-telling by revealing the story behind the story.
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4 quick tips for launching a brand in 2017
Launching a new business or rebranding your current business is exciting for many reasons. It gives you a chance to demonstrate your individuality and tell customers why they should work with you.
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Can we have the best of local and global?
Despite working in branding, it’ll come as no surprise to anyone when I say I’m not a big fan of brands.
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Ghost of Christmas (ads) past: a retrospective from the brain’s POV
As the New Year gets firmly underway, what could be better than a Christmas advertising retrospective?
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Talent: How to prevent the great escape
Advertising, so they say, is the ultimate people business.
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Diageo making purpose branding work financially and morally
Last year, Guinness won 21 Cannes Lions and a gold effectiveness award
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6 Nations is a goldmine for targeting affluent consumers
Rugby union is in rude health and marketers can ride the wave...
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An Australian perspective: how to meet regional marketing challenges in Asia
In this guest post, Ashleigh Hall provides an Australian viewpoint on the case for progression, and flags where things can go wrong.
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