Customer service can make or break a brand. One poor service experience can waste expensive marketing work, no matter how persuasive.

Just about everything in marketing has changed in the last ten years.

Trust between brands and agencies has been a recent hot topic.

B2B communications specialist Allan Tan offers fives ways to work out if your thought leadership content might be missing the mark.

Short version: the pitfalls won. Ten years on from the dawn of Twitter, we stand on a battlefield strewn with the corpses of dead slogans...

We are delighted to be partnering with the IPA for its Effectiveness Week.

The second of the 4 factors I propose for innovation success is the need to enter the mind of your customer.

Football club Leicester City have recently won the English Premier League.

Recently Instagram has given itself a rebrand.  After 5 years the brand has introduced a new icon as well as redesigning the app itself.  

Marketing’s core role is to provide experiences that commit customers to a brand. Can science shed any light on brand relationships and loyalty?