Many cities in Pakistan are full of labourers sleeping on pavements at night.
They come in from the country and work long and hard hours to send money home to their families.
MoltyFoam is a major bed manufacturer in Pakistan which promotes the importance of a good night's sleep. They installed advertising billboards throughout 9 key cities which can be simply turned into beds for the labourers at night.
In the first 6 months over 40,000 labourers enjoyed a better sleep and therefore a more productive working day.
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