Brian McBride at our Annual Conference 2014

Brian McBride at our Annual Conference 2014

Brian has worked for some of the most successful business disruptors of the past decade: Amazon, ASOS, and ao.com. He is passionate about the connectivity that mobile provides and the extent of its implications for marketers.

Here he shares his views on what it takes now to lead organisations and the level of understanding we have in the UK compared to other global markets.

Watch more conference videos in our Cinema.