'Edible six pack rings' - Saltwater Brewery - USA

Saltwater is a small craft brewery in Delray Beach, Florida whose consumers are largely surfers, fishermen and people who love the sea.

They created an edible six pack ring made from by products in their brewing process to replace the plastic rings. Plastic six pack rings are responsible for killing millions of seabirds and mammals across the world. So rather than killing sea life the Saltwater Brewery six pack rings feed them.

With no media budget the project video has had 105M views. 1.8M Facebook shares and 3.5 billion impressions.