'Manboobs' - MACMA - Argentina

To avoid social media censorship of showing women's breast and nipples in demonstrating how to examine for breast cancer MACMA created a video using Henry and his "manboobs".

Within the first week the video had 48M views, 193 media impressions, 700k+ shares and $17M of earned media and created a worldwide debate on social media censorship policies.

"Manboobs" is the most successful breast self-examination video ever.