'The second scoreboard' - Teletica - Costa Rica

According to Costa Rica's Ministry of Women's Affairs, during one of the nation's favourite pastimes - soccer matches - domestic violence complaints can increase by as much as 690%.

To raise awareness of the issue, the Ministry teamed up with leading TV station Teletica and the Costa Rican Soccer Federation. During every soccer game televised by Teletica, a second scoreboard, added right next to the usual match score, tracked the number of domestic violence incidents reported to the police in real time.

"The Second Scoreboard" campaign went viral, provoking important conversations among spectators, sports commentators and even the country's congress. The board stands as the only scoreboard where a "0" means a huge win.