Treasury Wine Estates' Bo Jakubenko's advice for young marketers

Treasury Wine Estates' Bo Jakubenko's advice for young marketers

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We catch up with Bo Jakubenko, global marketing manager of Treasury Wine Estates and our Young Marketing Leader of the Year, on the things she has learned through her life and career:

The best advice I ever got...

was that you can’t do everything. Focus on the things that make the biggest difference.

The worst advice I ever got...

was that you have to be ruthless to succeed. Sure, that’s one way, but there are also others.

Don’t underestimate...

The importance of taking people with you on your journey. You cannot operate on your own.

Don’t overestimate...

a consumer’s involvement in your brand. They have a million other things on their mind. Make it simple for them to choose your brand.

The experience that taught me most...

was growing up in a big family, which gave me a thicker skin. It also taught me to be mindful of others and to compromise.

The most fun I had...

was being a kid. I recently read a quote from a man who said: “My five-year-old son said, ‘If a Happy Meal is for kids, then grown-ups must eat Sad Meals.’ And it was the most real thing I’ve ever heard.” This made me laugh; I think we’ve got a lot to learn from kids.

The worst moment…

was finishing the Harry Potter books. I felt empty for months.

My peak career experience…

was moving from Melbourne in Australia to London for work. It has been a challenge in both a personal and professional sense, but it has taught me to adapt to new situations much faster than I would have in the past. I would advise anyone currently thinking about a move overseas to do the same – you won’t regret it.


By Orianna Rosa Royle, Digital Assistant at The Marketing Society.
Written copy originally appeared in our September issue of Market Leader.

Number of views: 1375
Posted by: The Marketing Society
Posted on: 25 Oct 2017
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