Digital disruption. A key talking point in our industry at the moment. But what are the Uncomfortable Truths that people aren't discussing? And what do you need to know?
Over the past few years there has been an explosion of technology. More than ever, it’s difficult to stay ahead of the cutting-edge technology and know how it can impact our business. How do we as marketers stay ahead of the trends?
How do we know what’s relevant for our business? How do we help drive change through the organisation to mobilise it for innovation? Which brands are disrupting the marketing landscape?
We've collated a few of our favourite insights from the session:
- Technology isn’t necessarily disruptive – business models are. Innovation takes bravery and an acceptance of the culture of failure
- Start-ups aren’t the only innovators. Any company can be innovative but not every company needs to be and not all companies can innovate internally
- Disrupting an organisation from the inside needs acceleration, momentum and a crossing of the chasm filled with challenges and regulation
- ‘Disruption’ needs a rebrand – it’s about experimentation. Part of marketing’s role is to help the organisation to focus on the return on innovation, not just investment
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