"The White Truth" - Ferrero - United Arab Emirates

"The White Truth"

An innocent looking microsite created by Raffaello, a white praline brand, was created to provide a secret social media platform for Arab women to invite their friends and express their opinions and identities in a safe environment.
 
With no advertising or PR, word of mouth spread secretly by social media and over 64,000 Arab women took the opportunity to express themselves.