As ever, we've been at Advertising Week again, attending sessions and hoovering up knowledge.
From Al Gore and Richard E. Grant to Rory Sutherland and Gary Barlow, there was a lot of wisdom to be soaked up over the four days.
Here are some of our favourite learnings.
- If we want to reduce mental illness we need to look to Scandinavia, not America – Oliver James, psychologist and author
- On interviewing Donald Trump: He picks up on everything. But as long as you flatter him he can talk for hours – actor and entrepreneur Richard E. Grant
- At school, I would have preferred to learn about my own mind rather than photosynthesis. A plant can look after itself – mental health campaigner and astronaut, Hussain Manawer
- Knowledge dispels fear. Have a positive interpretation of the threat or problem – ex-military and workplace wellness coach, John Allison
- Physical fitness helps mental health. Ask yourselves, do you even promote fitness in the workplace? – ex-military and workplace wellness coach, John Allison
- On filling diversity quotas: tokenism doesn’t work. You can just put someone in a position for the ‘urban’ view. – #advertisingsowhite panel with Google UK’s Nishma Robb
- My greatest lessons have been my failings. Changing is no picnic. It’s not even a buffet. – TV presenter and co-founder of tbseen.com, Kate Thornton
- What traits do we need to change? Acquire the habits of discipline. The real enemy is inertia. – cleric and broadcaster, Revered Richard Coles.
- On going from pop star to priest: it was less about the differences more about the continuities. You get a huge release of energy from making a change - cleric and broadcaster, Revered Richard Coles.
- Do we need more white men talking about diversity? With 75 per cent of bosses in big companies being white men, yes we do. They need to engage. – #advertisingsowhite panel with Google UK’s Nishma Robb
- Sometimes the sillier thing is better. But in a logical world it’s harder to argue the case for this. – Vice Chairman Ogilvy & Mather Group, Rory Sutherland
- If you locked Dave Trott and Paul Feldwick in a room I firmly believe they could solve a third of the world’s problems – Vice Chairman Ogilvy & Mather Group, Rory Sutherland
- It is much easier to get fired for being illogical rather than unimaginative – Vice Chairman Ogilvy & Mather Group, Rory Sutherland
- The largest business on the planet is, by far, actually arse covering. – Vice Chairman Ogilvy & Mather Group, Rory Sutherland
- Culture is the thing that can sometimes reverse decline. Creativity belongs in our heads. Post code doesn’t matter. – author Kate Mosse
- We are at an inflection point. On the cusp of historic change, but the sustainability movement is still not fast enough. – former Vice President of the USA and environmentalist Al Gore
- This challenge is the most bracing humanity has ever faced. We’ve quadrupled our population in less than 100 years. – former Vice President of the USA and environmentalist Al Gore
- You shouldn’t say you like or dislike ads, as a marketer you should say this ad works or doesn’t work because… - creative director and author, Dave Trott
- Satire can help you look at something without going through the prism of an agenda – actor Tom Walker, creator of political news reporter Jonathan Pie
- We’ve lost the art of satire. If you go back fifteen years Ben Elton used to shout at the Tory government. – actor Tom Walker, creator of political news reporter Jonathan Pie
- If you come to work wanting to be liked you’re unlikely to be successful – CMO at RBS, David Wheldon
- Don’t pay an expert to do an expert job then ignore their advice - creative director and author, Dave Trott on his elephant in the room, how clients work
- We have rolled the dice. You get more control sitting at the table than leaving. – Stephen Kinnock MP on Brexit
- If you’re in a creative business you have to engage in gaming. It’s a massive part of creative culture. – CEO of The Association for UK Interactive Entertainment, Dr Jo Twist OBE
- Gaming is the avant-garde of what creativity will look like soon – Keeper of Design at the Victoria & Albert Museum, Kieran Long
- I love what I do, if people still want to hear me. And I love working with new and young talent. It energises me. – singer/songwriter, Gary Barlow
- At our early gigs, we handed out yellow paper cards for people to fill in their details. It helped us find our audience. – singer/songwriter, Gary Barlow