The Marketing Society Middle East
Having been the UK's most influential network of senior marketers since 1959 and, in 2014 expanding successfully into Hong Kong and Singapore, we're now setting our sights on the Middle East, with a new hub in Dubai.
Our mission has always been to inspire bolder marketing leadership and, working out of Dubai, the aim is to become the place for discerning senior marketers to learn, develop and share best practice, mirroring that of our brilliant network in the UK and Asia.
With a programme of exclusive, world-class events, including our industry-leading Excellence Awards, prestigious Marketing Leaders Programme and our online Clubhouse - we aim to inspire and challenge wherever we go.
Meet the Chair
Chairing our network in the Middle East we have Asad Rehman, Director Media, North Africa & Middle East, Unilever. He is supported by our Vice Chair, James Welch, MD, Blue Logic.
Our Middle East board
Talal Sheikh Elard, Managing Director, Impact BBDO; Kelly Rafferty, Director Gum & Candy Brands, EEMEA, Mondelez; Sandrine Delabriere, Managing Director, Pourquoi Pas; Kamala Iyer, Regional Head of Marketing, MENA, HSBC; Daniel Taylor, Senior Director Brand Development, du; Ash Banerjee, Chief Brand Officer, Sapphire; Mike Fairburn, GM MENA, Sony Entertainment; Andreas Keller, MD Managing Director, Dubai at Weber Shandwick MENA; Christian Andersen, Director, Marketing and Communications, Middle East and Africa at IBM and Khaled Ismail, Regional Vice President - Communications, Tetra Pak Group.
Initially we're looking to represent a meaningful mix of B2B and B2C marketers in the region. To that end we're offering Founding Membership AED1400 to only 50 of the most senior marketers in the Middle East. To qualify an individual must work client-side and hold a directorship level. You can either apply for membership online www.marketingsociety.com/apply-membership, or email Alasdair Hall-Jones, head of membership & global for more information at [email protected].
Our Founding Members
|Tarik||Qahawish||Mobile Marketing Strategist||AppLyfter|
|Mustapha||Ezzaime||Head of Regional Marketing||AXA Insurance|
|Dania||Haffarbazzy||Wealth & Investment Management||Barclays|
|Deirdra||Murphy||Partner - Managing Director||Bellwether Brands|
|James||Welch||Managing Director||Blue Logic|
|Mark||Davis||Regional Director and General Manager||CSM Sport and Entertainment|
|Mohamed||Sheiha||Marketing Communications Manager||DHL Express|
|Daniel||Taylor||Senior Director Brand Development||du|
|Helen||Mellor-Mitchell||VP Brand Engagement & Communications||Dubai Airports|
|Matt||Horobin||Head of Digital||Dubai International Airport|
|Emma||Farmer||Festival Director||Dubai Lynx|
|Trixie||LohMirmand||Senior Vice President||Dubai World Trade Centre|
|Jonathan||Labin||Head of MENA & Pakistan|
|Mandip||Dulay||Director of Marketing||Grant Thornton|
|Kamala||Iyer||Regional Marketing Manager||HSBC Bank Middle East|
|Christian||Andersen||Director, Portfolio Marketing, MEA||IBM|
|Greg||Ellevsen||VP of Marketing & Communications||IBM|
|Talal||Sheikh Elard||Managing Director||Impact BBDO|
|Andy||Roberts||Senior Marketing Director, MENA and Pakistan||Johnson & Johnson|
|Jacob||Thomas||Head of Marketing Solutions|
|Ahmed||Al Derazi||Corporate Communications Manager||Majid Al Futtaim Holding|
|Thomas||Delabriere||Vice President, Marketing||Mars|
|Tarek||Abdalla||Chief Executive Officer, MENA||MediaCom|
|Samia||Bouazza||Managing Director||Multiply Marketing Consultancy|
|Sarah||Clohessy||Marketing Director Emerging Markets||Pandora|
|Hossam||Dabbous||Vice President, MEA Beverages||PepsiCo|
|Sandrine||Delabriere||Managing Director||Pourquoi Pas|
|Alex||Malouf||Corporate Communications Manager||Procter & Gamble|
|Ash||Banerjee||Chief Brand Officer||Sapphire|
|Mike||Fairburn||General Manager||Sony Music Entertainment|
|Marcus||Bailey||Regional Head of Corporate Affairs and Brand & Marketing||Standard Chartered Bank|
|Ayesha||Rashid||Business Strategy Director||Start The Group|
|Reem||Shaban||Marketing Director||TECOM Group|
|Khaled||Ismail||Cluster Leader Communications||Tetra Pak Export FZE|
|Rola||Seifeddine||General Manager||The Access Bank|
|Houssam||Chehabeddine||General Manager (EMEA)||The Hershey Company|
|Fahad||Osman||Head of Brand Strategy|
|Kaushal||Doshi||Regional Marketing Head||UAE Exchange|
|Asad||Rehman||Director Media, North Africa & Middle East||Unilever|
|Mohammed||Hassan Ismaeel||Vice President Marketing CEMEA||Visa|
|Maria||Gedeon||Director of Marketing & Communications||Zayed Sports City|
Events so far
We have held five inspirational events so far in Dubai. We started with an intimate soft launch dinner with our partner Siegel+Gale and 20 client side CMOs to discuss how The Marketing Society could help drive inspiring bolder marketing leadership in the MIddle East. The challenges discussed have helped shape our agenda for 2016.
This was shortly followed by a breakfast event with Nicola Mendelsohn, VP EMEA of Facebook discussing the impact of digital and a breakfast with Terry Savage, Chairman, Lions Festivals discussing the impact of creativity on business results.
The first event of our 2016 programme was an Uncomfortable Breakfast discussing data on Wednesday 3 February, which took place at the Armani Hotel, Dubai. We discussed 'how should CMOs manage, analyse and gain actionable insights from different data sources?' With help from our friends at IBM, we explained how to apply advanced analytics to gain deep customer insight and thereby enable you to create a better experience by delivering compelling, personalized and effective marketing campaigns, in real-time.
In March 2016 we hosted a breakfast with Yousef Tuqan, VP Marketing & Analytics, Careem. The session focussed on 'Arabs Be Like' - A guide to the modern Middle East - where Yousef provided an in-depth view into the life of a modern Arab, and how regional and global brands are succeeding and failing to connect with this audience. There was a focus on social media and how it has completely transformed the relationships between people, governments and brands.
We also held a session at the Festival of Media MENA looking into the Uncomfortable Truths senior marketers are currently facing.
2016 events programme
Our programme for 2016 is to host 10 Marketing Society events throughout the year - one per month, apart from June and July. The programme will include 4 breakfast events, 4 inspirational evenings and 2 social events. The topics we will look to cover include: Talent, Data, Global vs Local, Innovation and Digital. On top of this we will look to bring in speakers from outside of the marketing/business world to provide inspiration and leadership advice.
Terry Savage, Chairman, Cannes Festival
Following our event with Terry Savage, chairman of the Cannes Festivals, we have produced a short video highlighting some of our Founding Members comments about the event and what membership offers them.
About The Marketing Soiety Middle East
For more information about The Marketing Society Middle East, please contact Alasdair Hall-Jones, head of membership & global [email protected] or call him on +44 208 973 1355.