The Marketing Society Middle East

Marketing Society Middle East

Having been the UK's most influential network of senior marketers since 1959 and, in 2014 expanding successfully into Hong Kong and Singapore, we're now setting our sights on the Middle East, with a new hub in Dubai.

Our mission has always been to inspire bolder marketing leadership and, working out of Dubai, the aim is to become the place for discerning senior marketers to learn, develop and share best practice, mirroring that of our brilliant network in the UK and Asia.

With a programme of exclusive, world-class events, including our industry-leading Excellence Awards, prestigious Marketing Leaders Programme and our online Clubhouse - we aim to inspire and challenge wherever we go.

Meet the Chair
Chairing our network in the Middle East we have Asad Rehman, Director Media, North Africa & Middle East, Unilever. He is supported by our Vice Chair, James Welch, MD, Blue Logic.

Our Middle East board
Talal Sheikh Elard, Managing Director, Impact BBDO; Kelly Rafferty, Director Gum & Candy Brands, EEMEA, Mondelez; Sandrine Delabriere, Managing Director, Pourquoi Pas; Kamala Iyer, Regional Head of Marketing, MENA, HSBC; Daniel Taylor, Senior Director Brand Development, du; Ash Banerjee, Chief Brand Officer, Sapphire; Mike Fairburn, GM MENA, Sony Entertainment; Andreas Keller, MD Managing Director, Dubai at Weber Shandwick MENA; Christian Andersen, Director, Marketing and Communications, Middle East and Africa at IBM and Khaled Ismail, Regional Vice President - Communications, Tetra Pak Group.

Founding membership
Initially we're looking to represent a meaningful mix of B2B and B2C marketers in the region. To that end we're offering Founding Membership AED1400 to only 50 of the most senior marketers in the Middle East. To qualify an individual must work client-side and hold a directorship level. You can either apply for membership online, or email Alasdair Hall-Jones, head of membership & global for more information at [email protected]

Our Founding Members

Name   Position Company
Jason Thomas Managing Director Adidas
Tarik Qahawish Mobile Marketing Strategist AppLyfter
Mustapha Ezzaime Head of Regional Marketing AXA Insurance
Dania Haffarbazzy Wealth & Investment Management Barclays
Jacques Gabrielli Marketing Director Bel
Deirdra Murphy Partner - Managing Director Bellwether Brands
James Welch Managing Director Blue Logic
Nick Clements CEO BPGBates
Mark Davis Regional Director and General Manager CSM Sport and Entertainment
Mohamed Sheiha Marketing Communications Manager DHL Express
Daniel Taylor Senior Director Brand Development du
Helen Mellor-Mitchell VP Brand Engagement & Communications Dubai Airports
Matt Horobin Head of Digital Dubai International Airport
Emma Farmer Festival Director Dubai Lynx
Trixie LohMirmand Senior Vice President Dubai World Trade Centre
Jonathan Labin Head of MENA & Pakistan Facebook
Mandip Dulay Director of Marketing Grant Thornton
Kamala Iyer Regional Marketing Manager HSBC Bank Middle East
Christian Andersen Director, Portfolio Marketing, MEA IBM
Greg Ellevsen VP of Marketing & Communications IBM
Talal Sheikh Elard Managing Director Impact BBDO
Andy Roberts Senior Marketing Director, MENA and Pakistan Johnson & Johnson
Jacob Thomas Head of Marketing Solutions LinkedIn
Ahmed Al Derazi Corporate Communications Manager Majid Al Futtaim Holding
Thomas Delabriere Vice President, Marketing Mars
Tarek Abdalla Chief Executive Officer, MENA MediaCom
Samia Bouazza Managing Director Multiply Marketing Consultancy
Fabio Bellicanta Brand Director Ooredoo
Steve Copestake SVP Marketing OSN
Sarah Clohessy Marketing Director Emerging Markets Pandora
Hossam Dabbous Vice President, MEA Beverages PepsiCo
Sandrine Delabriere Managing Director Pourquoi Pas
Alex Malouf Corporate Communications Manager Procter & Gamble
Ash Banerjee Chief Brand Officer Sapphire
Zouheir Zoueihed MD Siegel+Gale
Mike Fairburn General Manager Sony Music Entertainment
Paris Arnold Director Spark Consulting
Marcus Bailey Regional Head of Corporate Affairs and Brand & Marketing Standard Chartered Bank
Ayesha Rashid Business Strategy Director Start The Group
Reem Shaban Marketing Director TECOM Group
Khaled Ismail Cluster Leader Communications Tetra Pak Export FZE
Rola Seifeddine General Manager The Access Bank
Houssam Chehabeddine General Manager (EMEA) The Hershey Company
Fahad Osman Head of Brand Strategy Twitter
Kaushal Doshi Regional Marketing Head UAE Exchange
Gopakumar Bhargavan CMO UAE Exchange
Sabeen Fazli Marketing Director Unilever
Asad Rehman Director Media, North Africa & Middle East Unilever
Mohammed Hassan Ismaeel Vice President Marketing CEMEA Visa
Maria Gedeon Director of Marketing & Communications Zayed Sports City

Events so far
We have held five inspirational events so far in Dubai. We started with an intimate soft launch dinner with our partner Siegel+Gale and 20 client side CMOs to discuss how The Marketing Society could help drive inspiring bolder marketing leadership in the MIddle East. The challenges discussed have helped shape our agenda for 2016.

This was shortly followed by a breakfast event with Nicola Mendelsohn, VP EMEA of Facebook discussing the impact of digital and a breakfast with Terry Savage, Chairman, Lions Festivals discussing the impact of creativity on business results.

The first event of our 2016 programme was an Uncomfortable Breakfast discussing data on Wednesday 3 February, which took place at the Armani Hotel, Dubai. We discussed 'how should CMOs manage, analyse and gain actionable insights from different data sources?' With help from our friends at IBM, we explained how to apply advanced analytics to gain deep customer insight and thereby enable you to create a better experience by delivering compelling, personalized and effective marketing campaigns, in real-time.

In March 2016 we hosted a breakfast with Yousef Tuqan, VP Marketing & Analytics, Careem. The session focussed on 'Arabs Be Like' - A guide to the modern Middle East - where Yousef provided an in-depth view into the life of a modern Arab, and how regional and global brands are succeeding and failing to connect with this audience. There was a focus on social media and how it has completely transformed the relationships between people, governments and brands.

We also held a session at the Festival of Media MENA looking into the Uncomfortable Truths senior marketers are currently facing.

2016 events programme
Our programme for 2016 is to host 10 Marketing Society events throughout the year - one per month, apart from June and July. The programme will include 4 breakfast events, 4 inspirational evenings and 2 social events. The topics we will look to cover include: Talent, Data, Global vs Local, Innovation and Digital. On top of this we will look to bring in speakers from outside of the marketing/business world to provide inspiration and leadership advice.

Terry Savage, Chairman, Cannes Festival
Following our event with Terry Savage, chairman of the Cannes Festivals, we have produced a short video highlighting some of our Founding Members comments about the event and what membership offers them.

About The Marketing Soiety Middle East



For more information about The Marketing Society Middle East, please contact Alasdair Hall-Jones, head of membership & global [email protected] or call him on +44 208 973 1355.