Our friends SapientNitro have put together a handy guide for this year's SXSW Interactive by industry area.
Their top marketing thinkers and tech tinkerers have pinpointed must-attend sessions for marketers on the hunt for the latest developments that will transform the customer experience.
Covering five days, multiple industries (retail, finance, automotive and healthcare), and crucial trends, let their cheat sheet be your guide.
SapientNitro's team will be at SXSW and reporting back their findings, so keep an eye on our twitter for updates @themarketingsoc #SXSW.