THE ANGINA MONOLOGUES:
EXECUTIVE SUMMARY
The problem:
Victoria Wood, on-stage at the event you’re about to read about framed our issue as well as anyone.
“It is not just men who have heart attacks. One in three men in this country die of heart disease and one in three women do too – it’s the same thing. It kills more women than anything else.
It kills more women – heart disease – than breast cancer. Not that it’s a competition and not that we want more women to die of breast cancer.
But the thing is that your breasts are on the outside, so you take more notice of them. If you had to pat your heart every day, ‘Ooh it’s a lump! Oops no, it’s a Malteser’.”
Only 11% of women considered themselves at risk from heart disease and no-one was talking about this subject. We needed to break the taboo.
What we did:
Research told us that hard-hitting messages wouldn’t work for those who didn’t think themselves...
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