2013 highly commended: EDF Energy, Marketing comms - case study

2013 highly commended: Marketing Communications

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The role of character

Using the emotional appeal of a character based campaign, the brand was embraced by customers and employees alike.

EDF Energy were winning c25% of all market switchers and achieved the largest net gains in product accounts of all major suppliers since launch; the only top 6 energy supplier to grow share.

The activity delivered ROI of 1: 2.6.

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