O2 Priority Moments

2013 winner: O2 Priority Moments, Mobile Marketing - case study

2013 winner: O2, Mobile Marketing

Priority Moments

Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments.

Priority Moments is a mobile loyalty program that uses real time insight and targeting to offer O2 customers unique experiences and exclusive rewards from brands they love via their mobile phones (app, mobile web, online and MMS/ SMS), based on their interests, behaviour and geo-location.

Every minute of every day, 5 Priority Moments are being redeemed by O2 customers from over 150 leading UK brands including Odeon, M&S, Debenhams, New Look, Caffè Nero, WHSmith to name a few.

Creating new possibilities

As Ronan Dunne, Chief Executive Officer of O2 said, Priority Moments was about "changing things" and "harnessing the power of ideas and technology to create new possibilities.” And we did just that.

By the end of 2012, just 18 months from launch, Priority Moments had acquired millions of customers, up 100% in 2012, making it one of the UK’s best and fastest growing loyalty programs, acquiring more customers year on year than the Boots Advantage Card, and delivered a multi-million pound churn reduction benefit.

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