Galaxy had long been one of the UK’s favourite chocolate brands, renowned for its silky smooth taste and iconic advertising.
But recently, the brand’s growth had begun to slow, and the communications had strayed from its heritage.
To recapture the spirit of Galaxy, we embarked on a new communications campaign, to bring the Galaxy brand into the 21st century with a bang, and restore the brand’s iconic status.
And it worked- the campaign has already been hugely successful, generating a healthy ROI in digital media, turning the brand’s growth around, and giving Galaxy a clear direction for the future.
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