2014 winner: ASOS, Social Media - case study
An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand.
Pushing the social limits
ASOS are always trying to push social media to its limits, but they also want to have fun!
Gaming is huge amongst 20-somethings (60% play games on their mobiles) so ASOS hosted a series of socially-enabled-neverdone-before-totally-live Twitter games with that audience in mind.
So far, they've played eight games with 70,000 people, showcasing 350+ products. That’s a lot of fun.
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