From no training for its marketing team to the creation of a Muller Marketing Academy now rolled out globally.
From being rated 5th for marketing by retailers in the Advantage survey in 2012 to being now recognised as number 1 and being voted brand of the year by the Grocer.
How creating the Muller marketing academy delivered confidence, credibility and improved business results.
How creating step changing marketing capabilities created a more engaged team with scores on satisfaction to work for Muller up +22%pt, pride of the brand +19%pt.
Read the story of the creation of the Muller Marketing Academy.
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(Please note: parts of this case study may have been redacted for confidentiality purposes.)