Britain has a problem.
Despite living in an Olympic-mad sporting powerhouse, almost half of us fail to meet medical guidelines on physical activity. Sedentary lifestyles are literally killing us.
Every few years The Olympics fires up the Nation’s enthusiasm for sport- but this enthusiasm doesn’t convert into action.
Even after a hugely successful London 2012, with massive infrastructure investment, Britons watched sport, but didn’t take part. In 2016, Rio’s Olympics promised yet more nationwide enthusiasm for sport - and yet another missed opportunity to get Britain moving.
Unless something different was done.
