#AWEurope podcasts with IAB and Oystercatchers

How much do you know about how people really use their mobile devices? Are you aware of which devices are used in each part of the purchase journey? Is your company or brand set up to be successful in this new omniscreening world?

We caught up with Tim Elkington, director of research and strategy at the IAB UK to discuss just that and the findings from their new, groundbreaking RealView research. Among the topics of conversation:

• A review and overview of the RealView research.
• The reality of device usage.
• Research methodology used.
• Some of the more unexpected findings and learnings.
• The fact that we’ve always multitasked and that we are conditioned to do so in the digital world.
• The definition of onmiscreening.
• The two largest findings about the devices used and the behaviours by consumers.
• Things for brand marketers to think about in digital.
• Looking forward to Advertising Week Europe.

All of this research can be found at the IAB UK’s website at: http://www.iabuk.net/research/realview.

Suki Thompson's path began on the shores of Cornwall. The road led to a drama degree, the agency world and an exceptional, entrepreneurial life that is vibrant and continues to grow today. There is even a little gin in this wonderful conversation with Suki Thompson, one of the founders of Oystercatchers. Among other things, we discussed:

• Learning from winning and not winning.
• Growing up in an entrepreneurial environment in Cornwall.
• The notion of entrepreneurialism being diluted by certain approaches to education.
• Why pitches may be hurting the industry. How and why business relationships succeed.
• The practical and emotional sides of running one’s own business.
• Being physically and mentally fit when preparing to start a business.
• Overcoming cancer and how that influences inspiration and perspective.
• Her Advertising Week Europe session featuring Justin King, CEO, Sainsbury’s and Martin Glenn, CEO, United Biscuits.
• Respect and admiration for inspiring women including Dame Judi Dench and Sheryl Sandberg.
• Commitment and dedication to Macmillan Cancer Support and Touraid.
• Her company, Bunker Gin, with a superb story about judges at Old Bailey.