Put simply, Broadcaster VOD offers advertisers a premium brand building environment: all the glorious TV programmes from broadcast telly to put your TV ads in or to sponsor, but with some added functionalities from the online, mobile or IPTV platforms that VOD is available on.
But it can do other many other things and there are many benefits to advertisers from investing in Broadcaster VOD.
Thinkbox is here to help advertisers get the best out of television, which includes providing robust advice and inspiration about the latest innovations from the world of TV. To that end, we’ve put together a special section on our website dedicated to VOD, from planning and buying to the latest interactive examples from the broadcasters.
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