Over the past few years, Hendrick’s Gin has proved that it doesn’t do things by halves when it comes to its experiential marketing. Stunts, events and campaigns are without fail quirky, magical and memorable. Last year saw the brand host a variety of “Emporium of the Unusual” events in the form of pop-up pawn shops that, of course, housed taxidermy rabbits with wings, a man wearing mismatched shoes, and a woman perched on 25-foot stilts.
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