How do you get men to tell the truth in 101 words?

Men swear blind during focus groups they never watch television but moments later share detailed plot lines from Eastenders.

Whilst the fairer sex share all why are men so reluctant to reveal their true selves?  The group dynamic dictates they position themselves to strangers before giving a true account of their habits and attitudes.

There's a solution.

When researching with Volkswagen we interviewed men whilst they drove. No strangers to impress, no eye contact and a comforting distraction to enable open and honest dialogue.

If you need to have an awkward conversation with your son, brother, or father hit the road.