Inspired Us - July 18: Dragon Rouge

Inspired Us: Dragon Rouge

It is with great pleasure that the invitation to write this month’s Inspired Us article has finally arrived at the doorstep of Dragon Rouge. So without further ado, here’s a roundup of the five things that have been keeping us (well me) smiling this month.

1. Generation Sensible

More terrifying than a Trump-Kim bromance, a hard Brexit nosedive, or the prospect of a yet another Saw sequel, is the news that Gen Z’s are soon to become Generation Sensible. According to the (rather snappily named) Ministry of Justice and Youth Justice Board, we’re all getting a little more boring. Youth smoking is down, drinking is down, drugs are down and even teen pregnancies are on the decline. It would seem that the youth of today are more likely to be found listening to Gardeners’ World than watching Love Island. Is this an end to creativity as we know it - Could you imagine Axel Rose writing Appetite for Destruction whilst sipping on a Kale smoothie or Raoul Duke and Dr Gonzo experiencing Fear and Loathing in Las Vegas, whilst coming off a caffeine high…? Instead we face a future of sensible mediocracy. Let’s hope this is fake news.

2. Ikea and Lego get it on

The web is rife with the news that everyone’s favourite Swedish meatball company and Lego are to hook up for a dream collaboration. Probably never since Prada and Reebok teamed up to create the work/gym hybrid shoe (…oh yes they really did) has a collaboration been so hotly awaited. Ok I lie, but it’s still a big deal. The press release states that Ikea “now want to enable more play by triggering play in the functionality of the everyday life”. I have no idea what that means, but as we wait with anticipation here’s a link to a video of the world’s fastest shed.


3. TFL gets football fever

Whilst the World Cup drew to a close it was refreshing to see TFL getting in the mood, by renaming Southgate tube station as Gareth Southgate station. A stroke of PR genius. Now what about a permanent tribute to the Wombles…

4. Now that’s what I call Music reaches 100

Like everyone’s first kiss, your first Now CD is a right of passage etched on most teenagers’ memory. Mine for the record was Now 37, which featured such delights as Scooby Snacks by the Fun Loving Criminals. Whilst undeniably naff, we shouldn’t overlook the cultural impact that this brightly coloured pop trash has had on the subconscious minds of a generation of designers.

5. Elon Musk settles dispute with farting unicorn artist

We end on a serious piece of news surrounding Tesla and Space X founder Elon Musk. It seems between sending his car into outer space and making defamatory accusations about people who rescue young children, he’s also got himself into some hot water around copyright issues. To be more precise, the use of a certain Unicorn image. You’ll be pleased to know this story had a happy ending.

 As a final bonus point for today, here’s a little something to celebrate Pride the other week. Arguably the best thing to hit the web since, well ever. Let’s just leave it there.

This piece was by Dragon Rouge's David Partington. Follow Dragon Rouge @DragonRougeUK