Ahead of his appearance at our Annual Conference in November, Elen Lewis speaks to Alain de Botton about philosophers in the boardroom and why every business leader should regularly look at images of the galaxies from the Hubble telescope.
What's the bravest thing you've ever done?
Speaking at the Sydney Opera House in front of 3,000 people. Three times!
In a small room I rent across the road from my house.
Meaningful companies make things that genuinely enhance the lives of others. They are both appealing and good for you. They don’t leave you feeling sickened by yourself after the purchase and consumption.
What does a good leader look like?
Very much like a kind father or mother.
What work of art should all business leaders make it their business to see?
They should regularly look at the images of the galaxies sent back to us by the Hubble Telescope that orbits our planet. This would introduce perspective and a sense of grandeur, as well as fellowship.
How do you get philosophy into the workplace?
Realise that philosophy is about two things: firstly, getting clearer about what you want to achieve. Secondly, aiming for goodness, happiness and flourishing – not just cash. Philosophers should be in most boardrooms. They have an enormous amount to contribute.
The Alain de Botton brand has grabbed our attention in a busy, distracted world. What's the secret?
Do what you do with the utmost sincerity and passion and realise that everyone is confused, anxious and in search of answers a lot of the time.
In books that are totally clear but also deep and thought-provoking.
How can we make capitalism more efficient and profitable by getting clearer about what customers really really need.
What workshop should all business leaders be attending at The School of Life?
A workshop called HOW TO SELL, which goes into the psychology and philosophy of the market.
What idea do you need to spread next?
Ideas about a more meaning-driven kind of capitalism.
You're a master at making a difference to people's lives in a small way. What can brands learn from this?
Brands should constantly ask themselves what problems their customers are facing in their daily lives, and respond accordingly.
It teaches you leadership – and sacrifice in the name of something wonderful.
Alain spoke at our Annual Conference 2015 on 25 November, themed around Beyond.
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