What’s your golden rule?
Less is more.
Who has been your biggest influence?
My wife. She ensures I keep things in perspective and constantly reminds me not to take life too seriously.
What is your most hated business expression?
“110%”
What’s the smartest business idea you’ve ever had?
More of a learning really… to embrace change – it’s inevitable.
Which leader do you admire most and why?
Sir Richard Branson. The epitome of entrepreneurialism and that’s at the heart of our industry. A great idea really can come from anywhere, but it takes obsession and passion in equal measure to make it happen.
What’s your favourite word?
“Discombobulate”. Even writing it makes me smile.
Tell us a secret.
I’m incapable of lying – I’m far too transparent and these days have a terrible memory!
We’re looking to profile all our members here, so please do email Will to get involved if we haven’t yet been in touch.