Finally, Steve Radcliffe, a leadership coach and Marketing Society advocate, summed up the day by describing his simple model of leadership, which was illustrated in one way or another by all of the day’s presentations.
• Future: always be driven by and be able to articulate a vision of the future
• Engage: bring everyone who works for you along with and work hard at this
• Deliver: Execute with precision but avoid the temptation to do it yourself. Delegation is an essential leadership skill.
Judie Lannon, editor of The Marketing Society’s quarterly journal, Market Leader, was reporting on our Annual Conference for Warc.