The Marketing Society at Advertising Week Europe

Society sessions at Advertising Week

This year we participated in Advertising Week Europe in a big way: our sessions included a spirited debate on why (and why not) all business failures are marketing failures, a discussion with CRITEO on the new frontier of digital advertising, a panel pondering what lies beyond the third screen, another discussing what the year ahead holds for marketing, and finally a session on the marketer perspective, looking at whether this is the year that mobile, content and social converage in a perfect storm.

Beyond the third screen
Traditional boundaries around news and branded content; live and on-demand; and video everywhere has created a new frontier. Beyond the telly, tablet and smartphone, what's the next pathway to the consumer? Moderated by Gemma Greaves, managing director, The Marketing Society with Steve Auckland, managing director, Metro, Spencer Berwin, managing director, Sales, JCDecaux, Max Raven, group revenue director, Hearst International, Chris Satterthwaite, chief executive, Chime Communications.
The Future of Marketing
What does the year hold for marketing in 2014? Our very own Managing Director, Gemma Greaves, took to the stage with Claire Beale, editor at Haymarket, to discuss this topic; they were joined by leading industry experts including Stephen Maher, MBA, John Allert, Brand Director, McLaren and Annabel Venner, global brand director, Hiscox and Andrew Warner, Senior Marketing Director, Expedia who all shared their predictions.

Why all business failures are marketing failures
For this session our new Society President Martin Glenn, CEO, United Biscuits argued his case for the motion: Martin put forward the case that marketers should always lead the business because they understand the customer. Against the motion, David Haigh, chief executive, Brand Finance stressed that when it comes to making money finance is a better training ground.

Mobile Advertising – the new frontier of digital advertising
Are there significant differences versus PC behaviour and mobile behaviour? How can advertisers take advantage of this trend in shopping behaviour and generate measurable sales? What does mobile behaviour now look like? With CPO of CRITEO, Jonathan Wolf, and SEO director of HouseTrip, George Hadjigeorgiou, we looked at lessons and experiences from brands on real mobile success stories.

The Marketer Perspective: The year the buzzword became a reality
Will this finally be the year the mobile, social and content converge into a marketing 'perfect storm'? This session was hosted by Herdmeister, Mark Earls, with a panel including Kimberley Brind, global marketing executive, social strategist & modern marketer, Oracle, Greg Levine, former sales & marketing director, McLaren, Pete Markey, chief marketing officer, Post Office (formerly RSA Group) and John Watton, marketing director EMEA, Adobe and Paul Graham, VP engagement marketing, Burberry.


Watch all the videos from our sessions below and browse more Advertising Week content in our Clubhouse.

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