Myths, exaggerations and uncomfortable truths

The first wave of Millennials is rising up the ranks at work and shaping - or making - key business decisions.

It’s important to understand the impact they’re having on today’s changing workplace, but if the buzz is to be believed, they’re either lazy narcissists or energized optimists bent on saving the world.

So, what’s really going on?
Following our recent Uncomfortable Breakfast in Dubai, IBM have kindly shared with us their multigenerational study of employees in 12 countries, which debunks 5 common myths and exposes 3 'uncomfortable truths' that apply irrespective of age. Millennials - as digital natives - bring vital value to a work environment in the midst of a digital revolution.

But in many ways, they are a lot like their older colleagues.

IBM is a Global Partner of The Marketing Society.