In Notes: Nudge and steer charitable giving

Nudge and steer charitable giving

In regular Marketing Society blogger Crawford Hollingworth's recent article Five Insights from Behavioural Sciences to Nudge and Steer Charitable Giving he explored five different ways in which a charity might be able to increase donations.

The article was translated into Chinese and has been published in quarterly digital magazine In Notes.

As well as Crawford's brilliant article, this issue of In Notes contains articles on:

  • The Sustainability of Performing Arts
  • Drumming up a New Path: An Innovative Business Model

Read more from Crawford in our Clubhouse.


 

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