Case studies

Pioneering Spirit 2012: winners and shortlist

Pioneering Spirit: 2012 winners

Selecting winning ideas from the major international awards programmes we invited panels of senior marketing and creative judges to score them online before discussing each idea at a series of dinners.

Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul as well as UK cities Glasgow, Edinburgh, London, Birmingham and Leeds.

And we now have over 200 judges across the world.

Winners from 2012:

  • Gold - Rom Bar, Romania
  • Silver – Election post Ben Ali, Tunisia
  • Bronze – Tontine Pillows, Australia

Shortlist - best of the rest
Select the images below to watch the videos and find out more about the case studies in our Cinema.


Suggest an idea
We're always on the lookout for pioneering marketing ideas that are bold, leading and inspiring, also well executed and effective. If you would like to suggest an idea please contact us with your reason why you think it should be nominated.

To find out more about the current nominations and view photos of the dinners, please visit the Pioneering Spirit Awards website.