A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Christian Woolfenden, global marketing director, Paddy Power.
What’s the smartest business idea you’ve had?
Bribing the agency with world cup tickets.
What’s the best advice you’ve ever been given?
Wait for the lift at Russell Square station.
What does bold marketing leadership look like?
Rainbow coloured laces.
You've developed a reputation for pushing boundaries. What tells you when to stop pushing?
Most recently, Mumsnet.
What is the biggest challenge facing the marketing industry over the next year?
The jargon apocalypse.
What’s your guilty pleasure?
One direction memorabilia.
What would you say to your 17-year-old self?
You must find and stop Miley Cyrus.
Who or what has inspired you most profoundly in your career?
The great man himself, Paddy Power.
What's the hardest thing you've ever done and what did you learn from it?
Dry January. I learnt not to do Dry January again.
If you hadn't been in business what would you have been?
Incarcerated.
Tell us a secret.
Someone else answered these questions for me.
Marketing Leader of Year 2014: voting now closed
Follow the conversation @themarketingsoc #MSOCAwards