Social, digital and mobile in 2015

2014 was a landmark year for growth across all things digital, and We Are Social's new Digital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers.

Including stats for more than 240 countries around the world, and profiling 30 of the world's biggest economies in detail, this report is the most comprehensive, free compendium of up-to-date digital statistics and data you'll find.

So what do its 376 pages reveal?

The Headlines
As we've seen in our on-going series of Digital Statshot reports, mobile increasingly dominates the digital world, and we're confident that 'ubiquitous connectivity' will gather even more pace during 2015, as cheaper handsets and more affordable data connections reach further around the world.

What's more, with mobile-oriented services like WhatsApp, WeChat and Facebook Messenger achieving the top social media ranking spots in some of the world's biggest economies, it's clear that much of our digital behaviour is now converging around mobile devices.

Based on the trends within this data, we expect that mobile will help to push internet penetration beyond 50% of the world's population during mid to late 2016.

Before that, though, we  expect to see social media penetration reach one-third of the world's population - likely by the end of 2015 - with new users in  developing nations accounting for almost all of this growth.

View the full slideshare below and read more from Simon Kemp in our Clubhouse.